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**Making Content Viral: The Marketeers**
The objective of the assignment is to create viral content that can be absorbed by the masses. In order to do this several requirements need to be fulfilled. The fundamental concept of our content, although not confirmed, has to be able to relate to the masses. By following this guideline, // The Marketeers // believe that the viral content that is created will be successful in its mission.

Essentially what we are doing is creating a “brand”, so the main goal is to market that brand so people want to consume it. // The Marketeers // want the “brand” to be relevant, heighten interest and engage in audience in any form, whether it be to take action or consume the media and laugh. There are two possible options that our group has discussed:
 * Option one: Thought Provoking Content: This content is very much informative. While doing research we found a very interesting video that was a successful in its purpose. The video grabbed out attention and kept us engaged. The link to the video is []. If we choose to go with this genre, we will want to mimic this effect, using a different issue. This would be challenging as serious content may not strike as much interest as “Guy getting hit in the face with a shovel”, but we believe that is structured strategically we can engage the audiences and sell the intended message.

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 * Option two: Funny Bone: This option is pretty much self explanatory, but using the concept of inflicting self pain or a prank, our group feels that we can sell the “brand” of candid humour. The difficult task in this regard would be to create media that does not look fabricated. If the media (video or picture) seems to be fictitious, then the audience might feel like their intelligence is being challenged. Not only that but the true humour may not be seen and the first comment may be “Wow! That was fake.”

Regardless of the option that we choose, the media will most likely be a video or photo. The video is the most effective medium because there is a lot more we can utilized such as lighting, angles and movement. Once we have our viral content ready, a “test run” will be done. This means that we will show the content to a small control group and conduct a survey to see if the medium was success in conveying the message of the brand and how receptive the consumers are to the brand. This will be a judge of how viral our content is projected to be but also have a guideline of what was done well and what could have been improved.